Is your advert fit for purpose
When we started to make this advert we had brief which we had to meet as that was made by the client which we were working for. In the brief it mentioned that the we needed to create advert which meant using advertisements, the brief stated that the advert had to be 30 seconds like all other traditional adverts. We were very lucky in a sense as our advert was not longer than 30 seconds which means us meeting the brief. Also in the brief it said not to 'alienate' the current audience of the chocolate, this is why we decided to create an modern version of the old advert as the old Wispa adverts had people talking in discreet about the chocolate bar, this is what we did but we appealed it to different target audience as we used similar words from the previous which means the old audience being able to relate and then we used young actors instead of old, this meant us appealing to the young audience.
Clarity of communication
Appropriateness to audience compared with original intentions
When we came up with the advert our target audience was 12-30 this is what we intended to aim it towards due to their being aimed at previous advert, however we did decide to lower the age range due to thinking that we could get new consumers for the chocolate. We used costume to relate to the target audience for example you can see in the screenshot that our character is wearing a jumper and casual wear this dressant is very popular in the youth which we are trying to appeal to. We also used props to help appeal to the target audience as you can see that the character holds his mobile phone in his hand this is very popular for the target audience as most of them cannot stay away from their mobile phone, this will interest the audience and make them watch it.
Effectiveness of techniques
Effectiveness of techniques was by the camera language which we used, for example the camera techniques was a variety we had 3 straight on shots from different shots, One taken from the right, left side and center. The reason for this was that I was trying to re create the original Wispa advert, this meant us having to follow them so we do not alienate the audience, this is why we had similar types of shots and angles. As the advert was also aimed 12-30, when editing me and my partner decided that we should add background music to the advert so that it appealed to audience, we went for upbeat and joyful music to match the mood of the advert. We used graphics at the end for our pack shot of the Wispa chocolate, this made it a lot more better and it allowed the audience to see the chocolate better, also we added a voice over at the pack shot saying the slogan this added meaning as they way it was said was important, i think the slogan give the key message of the choclate.
Effectiveness of content
Overall i believe that the advert was the way which we visioned it, the advert was about these two teenagers sitting behind a bricked wall relaxing in a summer weather, we then see them talking about an item but it is described as drugs but then we see the chocolate, this makes the audience ask questions and surprised, this will make them more interested, we hold information from the audience at 0:01 when we see the boys talking. It meets the brief as it said that it should not alienate the audience and also be 30 second long
Effectiveness of conventions
We think we clearly have used conventions for example the genre of the advert is clearly shown in the whole advert as it is comedy genre due to the fact that at 0:22 when we see the friend take the chocolate and not give it back this shows the funny relationship the two friends have. Also having the camera in three different places meant us having a lot more jump cuts in between which means the camera angles having a clear flow which gives the audience to see from different perspective.
Impact of work
Overall our advert reflects the chocolate in a good way as it shows that the chocolate is un-resistible and everyone wants one, its not a normal chocolate, due to the texture of the chocolates. I think the best element about our advert is that it appeals to the both the old and young due to the fact that we kept the same idea from the old advert as they had two character just speaking about the chocolate, but we added a modern version by having younger characters and then using similar dialogue.
Technical qualities
Clarity of communication would most definitely be when we had to pitch the idea to the our classroom, this is where we had to get the idea across to the audience and then get a response from the target audience. We would know if it meets the client brief as the target audience would tell us what they think. When making the powerpoint we had to make sure how we wanted to get the message across to the understand, this is why we had lots of example so the audience could see the style which we were aiming towards. We had a variety opinions when we pitch the idea, but the response we got was constructive criticism which helped us understand what we could do, after the pitch me and my partner re-thought the whole advert as we wanted to make sure that we created an advert which the audience is happy with, this is why we completely changed the whole idea, i think this has been the best decision as it would clearly be reflected on the grade which we receive.
Appropriateness to audience compared with original intentions
Effectiveness of techniques
Effectiveness of techniques was by the camera language which we used, for example the camera techniques was a variety we had 3 straight on shots from different shots, One taken from the right, left side and center. The reason for this was that I was trying to re create the original Wispa advert, this meant us having to follow them so we do not alienate the audience, this is why we had similar types of shots and angles. As the advert was also aimed 12-30, when editing me and my partner decided that we should add background music to the advert so that it appealed to audience, we went for upbeat and joyful music to match the mood of the advert. We used graphics at the end for our pack shot of the Wispa chocolate, this made it a lot more better and it allowed the audience to see the chocolate better, also we added a voice over at the pack shot saying the slogan this added meaning as they way it was said was important, i think the slogan give the key message of the choclate.
Effectiveness of content
Overall i believe that the advert was the way which we visioned it, the advert was about these two teenagers sitting behind a bricked wall relaxing in a summer weather, we then see them talking about an item but it is described as drugs but then we see the chocolate, this makes the audience ask questions and surprised, this will make them more interested, we hold information from the audience at 0:01 when we see the boys talking. It meets the brief as it said that it should not alienate the audience and also be 30 second long
Effectiveness of conventions
We think we clearly have used conventions for example the genre of the advert is clearly shown in the whole advert as it is comedy genre due to the fact that at 0:22 when we see the friend take the chocolate and not give it back this shows the funny relationship the two friends have. Also having the camera in three different places meant us having a lot more jump cuts in between which means the camera angles having a clear flow which gives the audience to see from different perspective.
Impact of work
Overall our advert reflects the chocolate in a good way as it shows that the chocolate is un-resistible and everyone wants one, its not a normal chocolate, due to the texture of the chocolates. I think the best element about our advert is that it appeals to the both the old and young due to the fact that we kept the same idea from the old advert as they had two character just speaking about the chocolate, but we added a modern version by having younger characters and then using similar dialogue.
Technical qualities
Overall we were successful as we completed the advert to a high standard and it was 30 seconds long which meets the brief as it stated that in the brief, this means it being successful. When filming we did have problems with our camera due to that fact that we had a broken battery, this meant us needing to get a battery to film, this meant us having to delay the filming by a few days, also another day we had to film but the weather was very poorly, but we planned another day and this time we checked the weather of the day..
Aesthetic Qualities
