Form

Form 

Realist narrative 

Realist narrative is when the product has been shown in use in real life, this is done so that the audience can realate by doing this it may lead to the customers making the purchase. The below advert shows us the product in use as you can see at 0:23 second it is shown the celling is dirty and then we see by using the flash cloth it makes it white this tells us the purpose and has a big impact on the audience because it may be a situation which they have been in this may lead to them going a purchasing the product.

Anti realist

Anti realist is basically just the opposite of a realist narrative, by this i mean that anti realist is not a real life situation, for example in the below advert we see that the is a bear in the advert at 0:13 seconds this is very weird and will not happen in real life, this is why it is ant realist. This impacts the audience because it allows them to imagine being in that position and they might think the of the advert as it is very memorable because of the bear in the advert.

Animation

Animation is when none of the elements are recorded footage from real life and it contains cartoon figures, animation allow business to make their adverts more creative the below advert is for coco pops, this is a very popular advert and we see the monkey feature in it and then we see at 0:05 second them in the bus going through imaginary forest which has been created using graphics and special animation features. This impacts their audience as there aiming towards the younger audience, this makes it appeal to them as young age audience like to watch cartoon so it makes a lot of sense them having cartoon characters in the advert.

Documentary 

Documentary adverts are more documentary based by this i mean it allows the audience to get more information about the products, for example at 0.10 seconds we see that the person who has Lucazade is more energetic and powerful, this suggest that Lucazade gives more power this means that audience can see what the benefit of the product is, This impacts the audience as it tell the audience what the Lucazade does.

Talking heads 

Talking heads is when we start to see the customers speak about the products saying the benefits, this is like a mini review which highlights the product, the below video is an example because we see the person reviewing the product for example at 0:02 we see the person featured in the advert called Terry Crews say that ' Old spice shaving machine take every hair from the face' this is basically a mini review as he tells his opinion. This has a impact on the customers because this makes the customers more keen to purchase the product they wanted.

Standalone 

Standalone is when they use different celebrity endorsement for each advert, for example we see Mr Bean only appear for one of the snickers advert, we see Mr Bean come in at 0:32 seconds. celebrity endorsements more popular and we it makes it more successful in a way because more people will remember it. This has an impact on the audience because a lot of the audience want things which celebrities have this means they'll buy snickers.  

Series 

Series is when the a character is used throughout the adverts that are created for that specific products, for example James Bond stars in many of the dairy milk tray as you can see below the video is one of James Bond advert for dairy milk at 0:03 second we see James Bond, in the other advert he would be in a different situation but it had a lot of drama and action because his films are like that. The impact it has on the audience is that they will be more keen to buy the product and it gets the product associated with a specific celebrity. 

Advertising Techniques

Overt 

Overt is another technique which advertisers use, its when the advert tells you physically what it does, by this i mean that it would clearly state the advantage. An example of a overt advert would be the above Kinder advert as it clearly states that it has been invented for kids at 0:28 this means that the advert tells the audience clearly who the target audience are, this means that this chocolate is for children.

Hidden

Hidden is another technique which advertisers use, its when the advert does not give a obvious message to the audience, by this i mean it sending a message indirectly. An example of a hidden would be the Lucozade advert above, as you can see throughout the whole advert it does not physically tell the audience what the benefit of the drink but at  0:32 we see the actor has the drink they are very energetic and then they jump in the air, this tells us that Lucozade gives you energy.

Emotional

Emotional is another technique which advertisers use to guilt the audience in to buying the product or they may use different emotions for different. An example of this will be the above advert which has been made by dog trust as you can see they have an emotional effect for example at 0.40 we see the dog upset then at 0:50 we see the dog happy as someone is caring, this has an effect on the audience as they good be the reason why another dog is happy this is why this advert may make the audience actually sponsor a dog. 

Another emotional advert is above this advert is made by a charity called Barnado's, as you can see from the advert we get to see the bad lifestyle they had, by seeing the bad lifestyle it makes the audience upset and they know the only way they can help is by donating money to Barnado's. A specififc time where it gets emotionally upsetting is at 0:53 when we hear that the same person who is sucessful was in care and used to get in trouble a lot as a kid but thanks to Barnardo's they have a job and a family this shows the work which Barnardo's is effective as it helped many people this makes the audience donate to the charity.

Celebrity Endorsement 

Celebrity endorsement is another technique which advertisers use, it's when they have a actor who is known or famous for something, this can reflect on the brand of the product. An example of this would be in the above advert for Heineken as we see a famous star called Daniel Craig stars the advert, Daniel Craig is known to have played as James Bond which is known worldwide and we see him first at 0:04 by showing him first it gets the audiences attention and it leads to them focusing more. Heineken are very smart as they use the soundtrack which is used in the film that Daniel Craig stars in this is how it confirms he is a celebrity. By doing this it means them getting more customers as they are more people watching the advert.