Advertising Techniques

Overt 

Overt is another technique which advertisers use, its when the advert tells you physically what it does, by this i mean that it would clearly state the advantage. An example of a overt advert would be the above Kinder advert as it clearly states that it has been invented for kids at 0:28 this means that the advert tells the audience clearly who the target audience are, this means that this chocolate is for children.

Hidden

Hidden is another technique which advertisers use, its when the advert does not give a obvious message to the audience, by this i mean it sending a message indirectly. An example of a hidden would be the Lucozade advert above, as you can see throughout the whole advert it does not physically tell the audience what the benefit of the drink but at  0:32 we see the actor has the drink they are very energetic and then they jump in the air, this tells us that Lucozade gives you energy.

Emotional

Emotional is another technique which advertisers use to guilt the audience in to buying the product or they may use different emotions for different. An example of this will be the above advert which has been made by dog trust as you can see they have an emotional effect for example at 0.40 we see the dog upset then at 0:50 we see the dog happy as someone is caring, this has an effect on the audience as they good be the reason why another dog is happy this is why this advert may make the audience actually sponsor a dog. 

Another emotional advert is above this advert is made by a charity called Barnado's, as you can see from the advert we get to see the bad lifestyle they had, by seeing the bad lifestyle it makes the audience upset and they know the only way they can help is by donating money to Barnado's. A specififc time where it gets emotionally upsetting is at 0:53 when we hear that the same person who is sucessful was in care and used to get in trouble a lot as a kid but thanks to Barnardo's they have a job and a family this shows the work which Barnardo's is effective as it helped many people this makes the audience donate to the charity.

Celebrity Endorsement 

Celebrity endorsement is another technique which advertisers use, it's when they have a actor who is known or famous for something, this can reflect on the brand of the product. An example of this would be in the above advert for Heineken as we see a famous star called Daniel Craig stars the advert, Daniel Craig is known to have played as James Bond which is known worldwide and we see him first at 0:04 by showing him first it gets the audiences attention and it leads to them focusing more. Heineken are very smart as they use the soundtrack which is used in the film that Daniel Craig stars in this is how it confirms he is a celebrity. By doing this it means them getting more customers as they are more people watching the advert.