Style

Style 

Humorous 

The style used in this advert is humorous as it makes the audience laugh or smile, the advert below makes the audience laugh and smile because we see the panda speak with a funny accent at 0:04 sec this makes the audience laugh and we see that the panda speaking is very unusual because animals do not speak this is another reason. Also another reason it is humorous is the music in the background at 0.26 sec it makes the audience smile and happy because it is very upbeat. This has an impact on the audience as it makes it more funny this will make the audience laugh and remember the advert.

Surreal 

Surreal is very similar to other humorous adverts as it has the element of comedy in the adverts, the below advert is surreal as surreal adverts are more energetic and contain more action the below advert contains all these features as at 0:09 sec we start to see the child dance very energetically, this shows us surreal. A similar element we start to see throughout the surreal advert is that they are more like skits rather than adverts as they have a lot of action in them. This has an impact on the audience that it makes it a lot more enjoyable to watch and entertaining. 

Dramatic

Dramatic adverts are advert which have a lot more tension by this i mean that it makes the audience more tensed, many adverts to this with music or the action which goes on the screen. The below advert is very dramatic as you can see the action which goes on at 0:09 second, you can see that on their face it is very dramatic because they are pushing and the look on the face shows us there going through a difficult time and at 0:12 sec we hear the background music which is dramatic this builds a lot of attention for the audience but at the end we start to see that the resolution of all the problem was the computer. This has an impact on the audience as it makes it more suspenseful.

Parody

Parody is when the advert copies another advert which was done, however they may change it slightly but the concept will be the same. The below advert is a parody because at 0:15 second we see a man looking through a telescope this is the same thing which M&S had in their advert this tells us that both are similar. The impact this has on the audience is that they may remember more and also it may be a really good idea which they had, this may get more customers.