Advertising Characteristics

Haribo Starmix Advert 

Benefits offered

• One benefit of this advert to the audience is that by having Hairbo it will make you feel younger because at 00;03 we see the voice of the actors change and they look professional in the advert as they are at work or in a meeting usually it would have been very professional, this is a very effective way of advertising as it will appeal to all audiences because the have the older audience in it and then they have children voice so it appeals to a range of audiences this means more people purchasing haribo's. 
• Another benefit of the product is that the product benefit the audience as it allows the audience to take a break from work as we see at 0.22 sec we see that the employee is playing with the haribo it shows that you can take it a break as it gets stressful when your working.

Advantages over other similar products

• This product has advantages over other similar products as this products allows you to go back to the childhood as we see them speak and play like a children, this is why haribo follow the same convention as you see in other adverts the scene changes but we see the voice of the actor changes to a child always. 
• Also we see that haribo's can change anyone, even professional business people can change after having haribo's, this is advantage as haribo is claiming that no other sweets can do that. 

USP

• Haribo unique selling point is their name is known for being number one sweet company, Haribo does not really have any competitors as they are dominates in that industry and the do not need to advertise the fact that the are number one because the brand is that well known. 

Lifestyle appeal

• Haribo have advertised really well because, there advert can be aimed at every lifestyle as they have used adult characters and then inputted children's voice this makes it appeal to everyone, also we see that the advertise shows professional workers this means it's aimed at everyone even the business people.

Brand identity

• Brand identity for Haribo is very important as we see that haribo tries make their adverts look fun and full of excitement as we see from the above advert, we know that their brand identity as Haribo is a established brand and by people seeing the packaging we know that it's Haribo. 
• Another brand identity Haribo have is that Haribo sweets are a nostalgic throwback to the childhood as it may remind of you of childhood when you are having the sweets.

Benefits offered

• Benefits offered from this product is that snickers makes you more of a man because at 0.37 sec we see the Mr Tee throw snickers and say grow some nuts and then we see the character jump in the pool as their confidence has raised, this suggest that the snickers raises confidence. 
• Another benefit we see is that it suggest you can be strong like the celebrity who is in the advert,people may purchase snickers as they want to be like Mr Tee, this means snicker advertise being more effective.

Advantages over other similar products

• Advantages over other brand is that snickers have a celebrity endorsement this means them having the upper hand from other chocolates brands and also we see that the advert is very entertaining as you can see it looks like a film as we see the helicopter approaches at 0:12 sec, this means the audience watching the whole advert because it is very entertaining, this can lead to more people purchasing snickers chocolates.

USP

• Snickers unique selling point is that the snickers gives you more power to do things which you fear and also the other unique selling point is that many of their adverts star celebrities this tells us they like to have famous people in their adverts as they want it to be different from their competitors for example in another advert their have another famous person called Mr Bean, this shows that they like to use famous characters. 

Lifestyle appeal

• Snickers do not necessarily aim it towards a specific lifestyle appeal but we see that it may be aimed at everyone as they do not have any convention that aim it towards everyone, also we here Mr Tee's theme song at 0.15 sec this may suggest that it is aimed at the older audience as they may remember the theme song but the younger audience wouldn't.

Brand identity

• Brand identity for snickers is that they want to relate the products to celebrity, by this i mean celebrity endorsement as most of the adverts, this is because they want the brand to be associated with the celebrity, by doing this they can get the celebrity fans to purchase snickers this is very good tactic.  

10 Memorable Adverts

Memorable Adverts 

What makes it memorable

This advert is for an insurance comparison website, what makes it memorable is that the advert has song which is sung by the actor, this song is very irritating as they want the audiecne to remember the advert and when they are looking for insurance they'll go to go compare as they know there a comparison website.

How effective it is in selling the product to a specific audience

This advert is very effective as it gives a clear understanding to the audience what the advetising company deals with because the taxi driver asks the specific question to the passenger it answers all questions which the audience is thinking at home, This advert aims at more older audience i believe as we see an older person driving, however as we see the actor driving it may aim towards car drivers as they need car insurance.

Technical element

There is not many technical element as all the scenes are in the taxi, which means them not being able to use a lot of technical elements, however they use a range of shots and make it look vibrant as they have shots from the outside of the taxis.

What makes it memorable

What makes this advert very memorable is the fact that we see the most unusual people dancing, the audience does not expect them to dance but they do, this is why it is very memorable and it also makes it a lot more unique as i have not seen other adverts which contain the same plot.

How effective it is in selling the product to a specific audience

i think it's very effective as it does make the audience remember the company we associate the advert at the end, however i think at the same time the dance battle doesn't reflect on a specific audience or their company as they are a comparison website but i think they are trying to show that you can save and win buy using their comparison website.

Technical element

Technical element on these are very strong as they have a range on camera shots and also the background music is very upbeat which keeps the interest of the audience as they continue on watching the advert. 

What makes it memorable

what makes this advet memorable is the fact that the main actors are animal rather than being human, this is very different from others and also the slogan is very memorable as they say compare the meerkat the irony is that they are actually meerkat.

How effective it is in selling the product to a specific audience

The advert is very effective because they show the deals which they offer when you use their service and also it attracts customers like the 2 for 1 cinema tickets. i do not think they are aiming towards a specific audience but i think it may be the younger audience as they are offering deals for cinema, this is a place where the young audience often go.

Technical element

I think they had a lot of technical elements as it was animation, this means a lot of time was needed and it was edited to high standards as they're aren't any faults, also the background sound makes it sound like a film and also the editing has made it look like a short film.

What makes it memorable

What makes this advert memorable is the fact that we see a group of Chinese ninjas on a mission then we see a famous actor staring in it and then at the end we see him change to a monk.

How effective it is in selling the product to a specific audience

i think it doesn't effectively aim a specific audience as we see a range of people star in the advert and also i do not think that advert aims at specific gender.

Technical element

Technical strength is that the advert background noise makes it sound like a film and i think thats what the advert was aiming towards and also they use great camera techniques and shots. 

What makes it memorable

What makes this advert memorable is the fact that it is very eye catching as they use vibrant colours which make the audience know it is M&S and they associate M&S with the high quality products.

How effective it is in selling the product to a specific audience

I think this advert aim towards a range of audience rather than being specific, by this i mean that the advert is made for everyone not for a particular audience, this gives M&S more chances to gain customers.

Technical element

Technical strengths is that the quality of the advert is very high quality this means the interpreting that the products are aswell. Also i believe the graphics used show that it is very professional and also the music used in the background is upbeat and makes people remember the advert because of the background music.

What makes it memorable

What make this advert memorable is that everything the actor touches turns to skittles, this is very unique and also it's memorable as the all the products turn to skittles, this makes them remember skittles when there in the candy shop.

How effective it is in selling the product to a specific audience

I would say this advert is not very effect aiming at specific audience as there aren't many elements which people can relate to. However they may aim at specific audience with the characters being used.

Technical element

Technical strengths were that they used different camera angles and shots, for example they zoom in and out at the beginning of the advert. Also we editing was done to high standard as  it is very difficult to edit precisely because they had to make the skittles look very realistic. 

What makes it memorable

what makes this advert memorable is the fact that the children are doing weird things with the eyebrows and also this is very different compared to other adverts and the advert is very unusual. 

How effective it is in selling the product to a specific audience

i think it's very effective aiming towards a specific gender because they use their target audience in the advert because we see children star in the advert and also the music in the background is very upbeat, this attracts the target audience.

Technical element

Technical strengths is that the music used is very upbeat and jolly this keeps the target audience attracted and entertained. Also they use variety of camera shots from close ups to long shots.

What makes it memorable

What makes this advert memorable is that the advert has an unusual content,like the gorilla playing the instrument, this is very different as the audience expect an human.rather than an animal doing that. 

How effective it is in selling the product to a specific audience

i think it's very effective selling towards a specific audience because they use music which really appeals to the younger audience as the music is very fun and vibrant.

Technical element

Technical strength is that the editing is done up to a high standard as most of it is graphics as it would be very difficult to actually have a gorilla playing an instrument. Also they have a lot of camera angles and shots which give the audience a lot of detail. 

What makes it memorable

What makes this advert memorable is the fact that it is like a story explained and it also has great detail as there is narration and also we see them allow the audience to pick sides of which chocolate they like better.

How effective it is in selling the product to a specific audience

The advert i believe aims to everyone as we do not see specific elements which appeal to a specific audience and also i think its a positive as they can gain more customers as they appeal to everyone.

Technical element

There is a lot of technical strengths in this advert, one would be that they made the advert look like a story as there're seems to be a narrator in the advert explaining the story.Another technical strength was the camera angles and shots they used as it was at professional level as the shots are precise and in detail.

What makes it memorable

What makes this advert memorable is the fact that the actors a grown adults but have child voices,this may signify that it's aimed at all ages as the have adults in the sweet advert.

How effective it is in selling the product to a specific audience

The product i believe is very effective as Haribo sweets are aimed at everyone and by using adult characters it aims it at the young and older the audience.

Technical element

Technical strengths of this advert is the camera as they had different shots from different angles and it looks professionally edited as they had to input the children voice which meant them having to be precise with time as it has to be on time.