Memorable Adverts
What makes it memorable
This advert is for an insurance comparison website, what makes it memorable is that the advert has song which is sung by the actor, this song is very irritating as they want the audiecne to remember the advert and when they are looking for insurance they'll go to go compare as they know there a comparison website.
How effective it is in selling the product to a specific audience
This advert is very effective as it gives a clear understanding to the audience what the advetising company deals with because the taxi driver asks the specific question to the passenger it answers all questions which the audience is thinking at home, This advert aims at more older audience i believe as we see an older person driving, however as we see the actor driving it may aim towards car drivers as they need car insurance.
Technical element
There is not many technical element as all the scenes are in the taxi, which means them not being able to use a lot of technical elements, however they use a range of shots and make it look vibrant as they have shots from the outside of the taxis.
What makes it memorable
What makes this advert very memorable is the fact that we see the most unusual people dancing, the audience does not expect them to dance but they do, this is why it is very memorable and it also makes it a lot more unique as i have not seen other adverts which contain the same plot.
How effective it is in selling the product to a specific audience
i think it's very effective as it does make the audience remember the company we associate the advert at the end, however i think at the same time the dance battle doesn't reflect on a specific audience or their company as they are a comparison website but i think they are trying to show that you can save and win buy using their comparison website.
Technical element
Technical element on these are very strong as they have a range on camera shots and also the background music is very upbeat which keeps the interest of the audience as they continue on watching the advert.
What makes it memorable
what makes this advet memorable is the fact that the main actors are animal rather than being human, this is very different from others and also the slogan is very memorable as they say compare the meerkat the irony is that they are actually meerkat.
How effective it is in selling the product to a specific audience
The advert is very effective because they show the deals which they offer when you use their service and also it attracts customers like the 2 for 1 cinema tickets. i do not think they are aiming towards a specific audience but i think it may be the younger audience as they are offering deals for cinema, this is a place where the young audience often go.
Technical element
I think they had a lot of technical elements as it was animation, this means a lot of time was needed and it was edited to high standards as they're aren't any faults, also the background sound makes it sound like a film and also the editing has made it look like a short film.
What makes it memorable
What makes this advert memorable is the fact that we see a group of Chinese ninjas on a mission then we see a famous actor staring in it and then at the end we see him change to a monk.
How effective it is in selling the product to a specific audience
i think it doesn't effectively aim a specific audience as we see a range of people star in the advert and also i do not think that advert aims at specific gender.
Technical element
Technical strength is that the advert background noise makes it sound like a film and i think thats what the advert was aiming towards and also they use great camera techniques and shots.
What makes it memorable
What makes this advert memorable is the fact that it is very eye catching as they use vibrant colours which make the audience know it is M&S and they associate M&S with the high quality products.
How effective it is in selling the product to a specific audience
I think this advert aim towards a range of audience rather than being specific, by this i mean that the advert is made for everyone not for a particular audience, this gives M&S more chances to gain customers.
Technical element
Technical strengths is that the quality of the advert is very high quality this means the interpreting that the products are aswell. Also i believe the graphics used show that it is very professional and also the music used in the background is upbeat and makes people remember the advert because of the background music.
What makes it memorable
What make this advert memorable is that everything the actor touches turns to skittles, this is very unique and also it's memorable as the all the products turn to skittles, this makes them remember skittles when there in the candy shop.
How effective it is in selling the product to a specific audience
I would say this advert is not very effect aiming at specific audience as there aren't many elements which people can relate to. However they may aim at specific audience with the characters being used.
Technical element
Technical strengths were that they used different camera angles and shots, for example they zoom in and out at the beginning of the advert. Also we editing was done to high standard as it is very difficult to edit precisely because they had to make the skittles look very realistic.
What makes it memorable
what makes this advert memorable is the fact that the children are doing weird things with the eyebrows and also this is very different compared to other adverts and the advert is very unusual.
How effective it is in selling the product to a specific audience
i think it's very effective aiming towards a specific gender because they use their target audience in the advert because we see children star in the advert and also the music in the background is very upbeat, this attracts the target audience.
Technical element
Technical strengths is that the music used is very upbeat and jolly this keeps the target audience attracted and entertained. Also they use variety of camera shots from close ups to long shots.
What makes it memorable
What makes this advert memorable is that the advert has an unusual content,like the gorilla playing the instrument, this is very different as the audience expect an human.rather than an animal doing that.
How effective it is in selling the product to a specific audience
i think it's very effective selling towards a specific audience because they use music which really appeals to the younger audience as the music is very fun and vibrant.
Technical element
What makes it memorable
What makes this advert memorable is the fact that it is like a story explained and it also has great detail as there is narration and also we see them allow the audience to pick sides of which chocolate they like better.
How effective it is in selling the product to a specific audience
The advert i believe aims to everyone as we do not see specific elements which appeal to a specific audience and also i think its a positive as they can gain more customers as they appeal to everyone.
Technical element
What makes it memorable
What makes this advert memorable is the fact that the actors a grown adults but have child voices,this may signify that it's aimed at all ages as the have adults in the sweet advert.
How effective it is in selling the product to a specific audience
The product i believe is very effective as Haribo sweets are aimed at everyone and by using adult characters it aims it at the young and older the audience.
Technical element
Technical strengths of this advert is the camera as they had different shots from different angles and it looks professionally edited as they had to input the children voice which meant them having to be precise with time as it has to be on time.
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