Advertising Characteristics

Haribo Starmix Advert 

Benefits offered

• One benefit of this advert to the audience is that by having Hairbo it will make you feel younger because at 00;03 we see the voice of the actors change and they look professional in the advert as they are at work or in a meeting usually it would have been very professional, this is a very effective way of advertising as it will appeal to all audiences because the have the older audience in it and then they have children voice so it appeals to a range of audiences this means more people purchasing haribo's. 
• Another benefit of the product is that the product benefit the audience as it allows the audience to take a break from work as we see at 0.22 sec we see that the employee is playing with the haribo it shows that you can take it a break as it gets stressful when your working.

Advantages over other similar products

• This product has advantages over other similar products as this products allows you to go back to the childhood as we see them speak and play like a children, this is why haribo follow the same convention as you see in other adverts the scene changes but we see the voice of the actor changes to a child always. 
• Also we see that haribo's can change anyone, even professional business people can change after having haribo's, this is advantage as haribo is claiming that no other sweets can do that. 

USP

• Haribo unique selling point is their name is known for being number one sweet company, Haribo does not really have any competitors as they are dominates in that industry and the do not need to advertise the fact that the are number one because the brand is that well known. 

Lifestyle appeal

• Haribo have advertised really well because, there advert can be aimed at every lifestyle as they have used adult characters and then inputted children's voice this makes it appeal to everyone, also we see that the advertise shows professional workers this means it's aimed at everyone even the business people.

Brand identity

• Brand identity for Haribo is very important as we see that haribo tries make their adverts look fun and full of excitement as we see from the above advert, we know that their brand identity as Haribo is a established brand and by people seeing the packaging we know that it's Haribo. 
• Another brand identity Haribo have is that Haribo sweets are a nostalgic throwback to the childhood as it may remind of you of childhood when you are having the sweets.

Benefits offered

• Benefits offered from this product is that snickers makes you more of a man because at 0.37 sec we see the Mr Tee throw snickers and say grow some nuts and then we see the character jump in the pool as their confidence has raised, this suggest that the snickers raises confidence. 
• Another benefit we see is that it suggest you can be strong like the celebrity who is in the advert,people may purchase snickers as they want to be like Mr Tee, this means snicker advertise being more effective.

Advantages over other similar products

• Advantages over other brand is that snickers have a celebrity endorsement this means them having the upper hand from other chocolates brands and also we see that the advert is very entertaining as you can see it looks like a film as we see the helicopter approaches at 0:12 sec, this means the audience watching the whole advert because it is very entertaining, this can lead to more people purchasing snickers chocolates.

USP

• Snickers unique selling point is that the snickers gives you more power to do things which you fear and also the other unique selling point is that many of their adverts star celebrities this tells us they like to have famous people in their adverts as they want it to be different from their competitors for example in another advert their have another famous person called Mr Bean, this shows that they like to use famous characters. 

Lifestyle appeal

• Snickers do not necessarily aim it towards a specific lifestyle appeal but we see that it may be aimed at everyone as they do not have any convention that aim it towards everyone, also we here Mr Tee's theme song at 0.15 sec this may suggest that it is aimed at the older audience as they may remember the theme song but the younger audience wouldn't.

Brand identity

• Brand identity for snickers is that they want to relate the products to celebrity, by this i mean celebrity endorsement as most of the adverts, this is because they want the brand to be associated with the celebrity, by doing this they can get the celebrity fans to purchase snickers this is very good tactic.