Evaluation of Final TV Advertisement

Is your advert fit for purpose

When we started to make this advert we had brief which we had to meet as that was made by the client which we were working for. In the brief it mentioned that the we needed to create advert which meant using advertisements, the brief stated that the advert had to be 30 seconds like all other traditional adverts. We were very lucky in a sense as our advert was not longer than 30 seconds which means us meeting the brief. Also in the brief it said not to 'alienate' the current audience of the chocolate, this is why we decided to create an modern version of the old advert as the old Wispa adverts had people talking in discreet about the chocolate bar, this is what we did but we appealed it to different target audience as we used similar words from the previous which means the old audience being able to relate and then we used young actors instead of old, this meant us appealing to the young audience.

Clarity of communication

Clarity of communication would most definitely be when we had to pitch the idea to the our classroom, this is where we had to get the idea across to the audience and then get a response from the target audience. We would know if it meets the client brief as the target audience would tell us what they think. When making the powerpoint we had to make sure how we wanted to get the message across to the understand, this is why we had lots of example so the audience could see the style which we were aiming towards. We had a variety opinions when we pitch the idea, but the response we got was constructive criticism which helped us understand what we could do, after the pitch me and my partner re-thought the whole advert as we wanted to make sure that we created an advert which the audience is happy with, this is why we completely changed the whole idea, i think this has been the best decision as it would clearly be reflected on the grade which we receive.

Appropriateness to audience compared with original intentions

When we came up with the advert our target audience was 12-30 this is what we intended to aim it towards due to their being aimed at previous advert, however we did decide to lower the age range due to thinking that we could get new consumers for the chocolate. We used costume to relate to the target audience for example you can see in the screenshot that our character is wearing a jumper and casual wear this dressant is very popular in the youth which we are trying to appeal to. We also used props to help appeal to the target audience as you can see that the character holds his mobile phone in his hand this is very popular for the target audience as most of them cannot stay away from their mobile phone, this will interest the audience and make them watch it. 





Effectiveness of techniques


Effectiveness of techniques was by the camera language which we used, for example the camera techniques was a variety we had 3 straight on shots from different shots,  One taken from the right, left side and center. The reason for this was that I was trying to re create the original Wispa advert, this meant us having to follow them so we do not alienate the audience, this is why we had similar types of shots and angles. As the advert was also aimed 12-30, when editing me and my partner decided that we should add background music to the advert so that it appealed to audience, we went for upbeat and joyful music to match the mood of the advert. We used graphics at the end for our pack shot of the Wispa chocolate, this made it a lot more better and it allowed the audience to see the chocolate better, also we added a voice over at the pack shot saying the slogan this added meaning as they way it was said was important, i think the slogan give the key message of the choclate.

Effectiveness of content

Overall i believe that the advert was the way which we visioned it, the advert was about these two teenagers sitting behind a bricked wall relaxing in a summer weather, we then see them talking about an item but it is described as drugs but then we see the chocolate, this makes the audience ask questions and surprised, this will make them more interested, we hold information from the audience at 0:01 when we see the boys talking. It meets the brief as it said that it should not alienate the audience and also be 30 second long 

Effectiveness of conventions

We think we clearly have used conventions for example the genre of the advert is clearly shown in the whole advert as it is comedy genre due to the fact that at 0:22 when we see the friend take the chocolate and not give it back this shows the funny relationship the two friends have. Also having the camera in three different places meant us having a lot more jump cuts in between which means the camera angles having a clear flow which gives the audience to see from different perspective.

Impact of work

Overall our advert reflects the chocolate in a good way as it shows that the chocolate is un-resistible and everyone wants one, its not a normal chocolate, due to the texture of the chocolates. I think the best element about our advert is that it appeals to the both the old and young due to the fact that we kept the same idea from the old advert as they had two character just speaking about the chocolate, but we added a modern version by having younger characters and then using similar dialogue. 


Technical qualities

Overall we were successful as we completed the advert to a high standard and it was 30 seconds long which meets the brief as it stated that in the brief, this means it being successful. When filming we did have problems with our camera due to that fact that we had a broken battery, this meant us needing to get a battery to film, this meant us having to delay the filming by a few days, also another day we had to film but the weather was very poorly, but we planned another day and this time we checked the weather of the day.. 

Aesthetic Qualities

In terms of our character and setting i believe we linked them well as we see the characters a young and are wear clothes which appeal to the younger audience so by filming the advert in a alleyway it makes sense as the target audience can relate to that as the alleyway is common place for the youth, we felt the atmosphere of  a British social realism as it a common for the British youth. Being young British teenagers helped us a lot as we could add conventions that appealed to the younger audience, i think we successfully got the feel of a happy atmosphere across to the audience.

Wispa Chocolate Advert

Production Log 7

What progress did you make since your previous entry?

This week me and my partner had to just add the music and voice over the pack shot as we had finished editing the whole advert together. When were adding the voice over we had to make sure it suited emotion of the advert, we managed to get the music and the voice over added to the advert and me and my partner believe that it has made a huge difference, we hope that it will reflect on our grades which we receive.

What logistical challenges did you face and how did you overcome them?

What logistical challenges we faced this week was that when choosing the background music we had to make sure it was copy right free so we were able to use this made it a lot difficult for us to find the right background music, we were looking for something upbeat that will make our advert more lively. luckily after searching we found a background music which we could use as we asked permission and confirmed if we could use it, then the wrote back saying we could, this helped us a lot as we were 100% certain.

What technical challenges did you face this week and how did you overcome them?

The technical challenges which me and my partner faced today was that when we were rendering the advert advertisement it took a long time and then every time at the end it didnt let us render last clip, we attempted 3 or 4 times then we looked up solution but there was none, but we tried one last time and then it worked. Also when downloading the music from YouTube it was very hard as the was no website which we could access that allowed us to download music this was due to the school blocking most of the website for safety reason this meant me having to download it at home then putting it on a USB device the importing it after that it did work.

What targets do you aim to achieve before your next entry?

After all the hard work which we have put in this project, we have managed to finish the advert completely to a high level, this means that this will be the last entry for the production logs.

Production Log 6

Production Log Week 6

What progress did you make since your previous entry?

This week me and my partner have been very busy editing as we have been editing in any free time which we had and the deadline is coming close. We managed to put do rough copy by putting it on the timeline it looks really good and we are so glad that we changed the idea it was worth all the hard work and stress we went through.

What logistical challenges did you face and how did you overcome them?

A logistical challenge that we faced this week was that due to an human error two of the groups were put on one mac and then luckily the other group just went on another mac as they had not started editing yet, this meant us being able to just continue normally without any issues.

What technical challenges did you face this week and how did you overcome them?

A technical challenge for us this week was that when we we finished adding all the footage to the timeline we saw that we had gone over length of time which it was meant to be as we were on 45 seconds long and the advert was meant to be only 30 seconds, this meant us having to cut down a lot, but it was very difficult as we had a lot of dialogue and it really would have not made sense if we cut the dialogue out, but luckily we thought of a strategic way were we just shortened the talk but cutting down the response of each character and keeping it basic we then managed to cut it down to 30 seconds.

What targets do you aim to achieve before your next entry?

Our targets for next week is to have our advert rendered and uploaded onto YouTube after adding the music in the background as we believe that would make a huge difference as it can make it more entertaining for the target audience to watch and also we need to add a voice over the end over the pack shot of the chocolate bar.

Production Log 5

What progress did you make since your previous entry?

What me and my partner have done this week is that we have finished recording the whole of the new advert which we put together as we thought it would make better sense. We were very lucky that we found a location very nearby where we thought it would be the best location to film in due to the scenery of the alleyway it would appeal to our target audience. This week has been very hands on as we have used every time we had outside of school to make sure that we can do this, we were very lucky as we begun to edit this week, we first uploaded the footage to the imacs, then we created a new project on final cut X, we then began to put together the footage into a time-line.

What logistical challenges did you face and how did you overcome them?

This week when we were filming our new idea we had a problem with actors due to the fact that we suddenly decided to change the idea, this meant us having to call our friends for help but due to the fact that it was last minute and most of our friends were focusing on their exam it would be difficult for us to get them, however we luckily found two actors who were at the park that day and they agreed to do it so it worked out at the end.

What technical challenges did you face this week and how did you overcome them?

A technical challenge that we had faced this week was when we actually went on the imacs, we were finding it very difficult to import the video due to the programme keep giving us a error message, this meant us having to import the clips via a camera with the memory card inserted into the camera, this then resolved the issue which we were having.

What targets do you aim to achieve before your next entry?

This week we did not have as much time editing due to us finishing getting the footage, however we did managed to get the footage inserted which means next week would just putting it in place on the timeline.

Production Log 4

What progress did you make since your previous entry?

What me and my partner have done this is that we gone out and started to film the whole advert due to us finishing all the pre-production work last week. We filmed in a local area where we had access to a school. 

What logistical challenges did you face and how did you overcome them?

A logistical challenge that we had faced this week was that when we were recording our advert we thought it was very basic and we thought that it really did not show any creative skills, this is why after recording the whole of the advertisement in our classroom we had came up with a new concept that followed the tradition from previous Wispa adverts but we would have a mordern twist to it.

What technical challenges did you face this week and how did you overcome them?

The technical challenges that we had this week was that when i had placed a memory card into the camera and it kept on having a error message saying that the card was not able to read, we then got a new camera the error message was still occuring, this is how we know it was the memory card which meant us having to change it for a new one, we were very lucky that we checked it before we actually went out to film. 

What targets do you aim to achieve before your next entry?

Next week what me and partner hope to achieve is that we will go and re-record our new idea of the advert and then we can asses which one we believe would be the best and which idea meets the brief the best.

Production Log 3

What progress did you make since your previous entry?

This week we managed to do a lot of the work as we now have officially finished doing the pre-production which means that we will be able to start filming, what paper works we did was risk assessment and budget list etc, when producing the risk assessment, we had to produce one for each location stating what the risks were and how high or low the risk was.

What logistical challenges did you face and how did you overcome them?

The logistical problems we face this week was that when we producing a the risk assessment we had to state the risk and this was very hard as we had to think on the spot what the hazards could be, how we came over this was that we went visited the location were we going to shoot the advert then we could just see the hazard then we would be able to tell if it was a low, medium or high risk and how we would overcome it.

What technical challenges did you face this week and how did you overcome them?

Technical constraint was that when we were producing the risk assessment we found it hard to use thew layout as it had to be in a specific table which we had to make sure that we wrote different elements in each box so that we can justify our points and this will help them asses the dangers and what not. 

What targets do you aim to achieve before your next entry?

What we aim to do next is that we want to go and record the whole advert as there advert is short we aim to film it in a day but have schedule due that fact there might be issues with the weather or due to the cast.

Production Log 2

What progress did you make since your previous entry?

This week is the first week where we have started to do our pre-production work, so we can plan on what we are doing and where, this would help us be more organised as will know what we are doing for sure, this week we have started doing the crew and cast list this is where we decided who will be in it and when.We also done the location recce this where will decide to film.

What logistical challenges did you face and how did you overcome them?

The logistical problems we face this week was that when making the cast and crew list we had to make sure that the cast and crew was 100% before putting the names down and it was difficult due to the fact that the exam times were near this meant it hard finding the cast, however at the end we managed to get two actors who gave us the avability and then we just scheduled around their free time.

What technical challenges did you face this week and how did you overcome them?

Technical constraint we had this week was that when were saving the documents on word my partner accidentally placed it in the wrong place this meant us having difficulty finding the document, however after some time we managed to find it after searching each individual document separately, it took time but was worth it as we put a lot of hard work in to it.

What targets do you aim to achieve before your next entry?

What we aim to do next is that we want to try our best to do as many pre-production paperwork as we can by separating the work between each other, after doing that we will be able to start finishing all the paperwork.

Production Log 1

What progress did you make since your previous entry?

This is the first week of a production log, so what me and my partner done was that we  had finish and presenting our pitch which we had to make the week before. After we done the pitch we were very lucky that the feedback that the audience  gave was useful as it allowed us to think what issues we have and improvements we could make to our advert, by this i mean that what we could include or not.

What logistical challenges did you face and how did you overcome them?

The logistical problems which we had was that when making the pitch we had to give give key dates when were going to film and who we were going to film with. The problem was getting the space as we would filming in the school, this is why we had to make sure that we had a room to record in as there may be classroom  To overcome this we had to work a schedule that suited everyone in the group by asking each other, by doing this we were able to become more organized when we start filming.

What technical challenges did you face this week and how did you overcome them?

Technical constraint we had this week was that when planning and doing our pitch, the problem was finding the most suitable equipment to use when filming to make sure that that we can film the best quality footage for our advert and also we wanted to make sure that the equipment which we had would be able to use when we would be recording in the classroom as we need to cover the whole classroom.

What targets do you aim to achieve before your next entry?

What we aim to do next is that we want to finish the presenting then make any adjustments to the idea before beginning to start filming. The reason for this is that by doing this we should have a clearer idea as well as more confidence in our idea to film and this will mean us not struggling when we have to record the advert next week. We plan to record the advert next week.

Pitch Reflection

How well did you carry out and apply your audience and product research?

We had done a lot of research to find out about the Wispa chocolate and the branding like who they aimed it towards i thought by finding previous adverts we allowed to show the client how Wispa was portrayed and what the slogan was so we do not alienate the current audience which they chocolate. From product research we found out a lot of information like what to include in our advert for example what kind of genre adverts do you like many people said with action like chase or running scenes which makes it intense for the audience, this would make them watch the advert. Another product research we done was was doing questionnaire to public and then we found out how popular Wispa was in the public this allowed us to know what we had to do like how far we could take the branding as we didn't want to make drastic changes as it does state on the brief to make sure that we do not alienate the audience. 

How well did you present your research/idea?

When we were creating our presentation we had different ways presenting our idea for example we had given some inspiration videos as we wanted to give a clear understanding of our idea which means that by seeing a video they we could demonstrate what we wanted and we could say our one was different or similar. Another way we presented our information was by graphs for the questionnaire results as this allowed the client to analyse the results very quickly which means them being able to see clearly what the result suggested this made it a lot easy for us to show the result because it would have been time consuming if we should each individual questionnaire, also we could come out with a better conclusion.

How would you improve your pitch interns of a content, research and presentation? 

I think that i could improve the content on my presentation by actually adding more images as this will make it more creative and transition would allow me to make it more understandable for the audience as they would know what image or text i was talking about, also i think that i should have added more animation while i was presenting the pitch as i think that the audience who was watching us would have been more entertained. Also i believe that research could be displayed better by this i mean that we should have wrote more nots saw we could have given more depth when we were presenting it. The research i believe was enough but i think we could have researched more as we could get detail like on the branding like when the chocolate came out and how the brand changed for example wispa had Wispa gold which was eventually gone, we could have mention this if we did more research, this is why next time i will research more before i even start the powerpoint, but i think the research which i done was efficient enough.

PITCH PPT

Storyboard

Voice Over Script

Risk Assessment

Production schedule

Crew list

Cast List

Prop list

Location Recce for Wispa advert

Chadwell Heath Academy

Nisa (Grove Road)

 Christie Garden

Pitch for Wispa

Audience Grid