How well did you carry out and apply your audience and product research?
We had done a lot of research to find out about the Wispa chocolate and the branding like who they aimed it towards i thought by finding previous adverts we allowed to show the client how Wispa was portrayed and what the slogan was so we do not alienate the current audience which they chocolate. From product research we found out a lot of information like what to include in our advert for example what kind of genre adverts do you like many people said with action like chase or running scenes which makes it intense for the audience, this would make them watch the advert. Another product research we done was was doing questionnaire to public and then we found out how popular Wispa was in the public this allowed us to know what we had to do like how far we could take the branding as we didn't want to make drastic changes as it does state on the brief to make sure that we do not alienate the audience.
How well did you present your research/idea?
When we were creating our presentation we had different ways presenting our idea for example we had given some inspiration videos as we wanted to give a clear understanding of our idea which means that by seeing a video they we could demonstrate what we wanted and we could say our one was different or similar. Another way we presented our information was by graphs for the questionnaire results as this allowed the client to analyse the results very quickly which means them being able to see clearly what the result suggested this made it a lot easy for us to show the result because it would have been time consuming if we should each individual questionnaire, also we could come out with a better conclusion.
How would you improve your pitch interns of a content, research and presentation?
I think that i could improve the content on my presentation by actually adding more images as this will make it more creative and transition would allow me to make it more understandable for the audience as they would know what image or text i was talking about, also i think that i should have added more animation while i was presenting the pitch as i think that the audience who was watching us would have been more entertained. Also i believe that research could be displayed better by this i mean that we should have wrote more nots saw we could have given more depth when we were presenting it. The research i believe was enough but i think we could have researched more as we could get detail like on the branding like when the chocolate came out and how the brand changed for example wispa had Wispa gold which was eventually gone, we could have mention this if we did more research, this is why next time i will research more before i even start the powerpoint, but i think the research which i done was efficient enough.
We had done a lot of research to find out about the Wispa chocolate and the branding like who they aimed it towards i thought by finding previous adverts we allowed to show the client how Wispa was portrayed and what the slogan was so we do not alienate the current audience which they chocolate. From product research we found out a lot of information like what to include in our advert for example what kind of genre adverts do you like many people said with action like chase or running scenes which makes it intense for the audience, this would make them watch the advert. Another product research we done was was doing questionnaire to public and then we found out how popular Wispa was in the public this allowed us to know what we had to do like how far we could take the branding as we didn't want to make drastic changes as it does state on the brief to make sure that we do not alienate the audience.
How well did you present your research/idea?
When we were creating our presentation we had different ways presenting our idea for example we had given some inspiration videos as we wanted to give a clear understanding of our idea which means that by seeing a video they we could demonstrate what we wanted and we could say our one was different or similar. Another way we presented our information was by graphs for the questionnaire results as this allowed the client to analyse the results very quickly which means them being able to see clearly what the result suggested this made it a lot easy for us to show the result because it would have been time consuming if we should each individual questionnaire, also we could come out with a better conclusion.
How would you improve your pitch interns of a content, research and presentation?
I think that i could improve the content on my presentation by actually adding more images as this will make it more creative and transition would allow me to make it more understandable for the audience as they would know what image or text i was talking about, also i think that i should have added more animation while i was presenting the pitch as i think that the audience who was watching us would have been more entertained. Also i believe that research could be displayed better by this i mean that we should have wrote more nots saw we could have given more depth when we were presenting it. The research i believe was enough but i think we could have researched more as we could get detail like on the branding like when the chocolate came out and how the brand changed for example wispa had Wispa gold which was eventually gone, we could have mention this if we did more research, this is why next time i will research more before i even start the powerpoint, but i think the research which i done was efficient enough.
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