Production Log 1

What progress did you make since your previous entry?

This is the first week of a production log, so what me and my partner done was that we  had finish and presenting our pitch which we had to make the week before. After we done the pitch we were very lucky that the feedback that the audience  gave was useful as it allowed us to think what issues we have and improvements we could make to our advert, by this i mean that what we could include or not.

What logistical challenges did you face and how did you overcome them?

The logistical problems which we had was that when making the pitch we had to give give key dates when were going to film and who we were going to film with. The problem was getting the space as we would filming in the school, this is why we had to make sure that we had a room to record in as there may be classroom  To overcome this we had to work a schedule that suited everyone in the group by asking each other, by doing this we were able to become more organized when we start filming.

What technical challenges did you face this week and how did you overcome them?

Technical constraint we had this week was that when planning and doing our pitch, the problem was finding the most suitable equipment to use when filming to make sure that that we can film the best quality footage for our advert and also we wanted to make sure that the equipment which we had would be able to use when we would be recording in the classroom as we need to cover the whole classroom.

What targets do you aim to achieve before your next entry?

What we aim to do next is that we want to finish the presenting then make any adjustments to the idea before beginning to start filming. The reason for this is that by doing this we should have a clearer idea as well as more confidence in our idea to film and this will mean us not struggling when we have to record the advert next week. We plan to record the advert next week.

Pitch Reflection

How well did you carry out and apply your audience and product research?

We had done a lot of research to find out about the Wispa chocolate and the branding like who they aimed it towards i thought by finding previous adverts we allowed to show the client how Wispa was portrayed and what the slogan was so we do not alienate the current audience which they chocolate. From product research we found out a lot of information like what to include in our advert for example what kind of genre adverts do you like many people said with action like chase or running scenes which makes it intense for the audience, this would make them watch the advert. Another product research we done was was doing questionnaire to public and then we found out how popular Wispa was in the public this allowed us to know what we had to do like how far we could take the branding as we didn't want to make drastic changes as it does state on the brief to make sure that we do not alienate the audience. 

How well did you present your research/idea?

When we were creating our presentation we had different ways presenting our idea for example we had given some inspiration videos as we wanted to give a clear understanding of our idea which means that by seeing a video they we could demonstrate what we wanted and we could say our one was different or similar. Another way we presented our information was by graphs for the questionnaire results as this allowed the client to analyse the results very quickly which means them being able to see clearly what the result suggested this made it a lot easy for us to show the result because it would have been time consuming if we should each individual questionnaire, also we could come out with a better conclusion.

How would you improve your pitch interns of a content, research and presentation? 

I think that i could improve the content on my presentation by actually adding more images as this will make it more creative and transition would allow me to make it more understandable for the audience as they would know what image or text i was talking about, also i think that i should have added more animation while i was presenting the pitch as i think that the audience who was watching us would have been more entertained. Also i believe that research could be displayed better by this i mean that we should have wrote more nots saw we could have given more depth when we were presenting it. The research i believe was enough but i think we could have researched more as we could get detail like on the branding like when the chocolate came out and how the brand changed for example wispa had Wispa gold which was eventually gone, we could have mention this if we did more research, this is why next time i will research more before i even start the powerpoint, but i think the research which i done was efficient enough.

PITCH PPT

Storyboard

Voice Over Script